{"product_id":"ise-essentials-of-corporate-finance-by-stephen-a-ross","title":"ISE Essentials of Corporate Finance by Stephen A. Ross","description":"\u003cp\u003eEssentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber. Essentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.\u003c\/p\u003e","brand":"WZLCD LLC","offers":[{"title":"Default Title","offer_id":53930012213359,"sku":"WZL-EBK-52650921","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8552\/2799\/files\/9781265103514-right-three-quarter.jpg?v=1785698853","url":"https:\/\/www.wzlcd.com\/products\/ise-essentials-of-corporate-finance-by-stephen-a-ross","provider":"WZLCD LLC","version":"1.0","type":"link"}