Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift by Jerold Panas

As phobias go, asking for money ranks right up there with public speaking. Yet if we hope to raise funds for a worthy cause, it's critical. Author Jerold Panas understands the art of asking like no one in America. As a staff person, board member, and volunteer, he's secured gifts ranging from $50 to $50 million. Panas has harnessed all of his knowledge and experience and produced what is the bestselling fundraising book of all time. This one-hour-to-read classic will embolden you, your board members, and volunteers to ask with skill, finesse, and tangible results. Companion book to Fundraising Realities Every Board Member Must Face, by David Lansdowne.