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C-Suite Speaking Habits: How Top Executives Use Words to Win Hearts, Drive Action, & Move Companies (Eloquence for Excellence) by Peter Andrei
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The Zoom call just got $286 billion dollars wealthier. Because the world’s four top tech CEOs just joined it. July 2020, the CEOs of Amazon, Apple, Google, and Facebook hopped on a Zoom call with the United States Congress. Their goal? Clarifying, magnifying, and amplifying their companies’ contributions to the country. Presenting themselves to the public. Selling their work to the world. What followed was a masterclass in compelling communication – one that illuminated how the world’s most effective and successful CEOs win hearts, spread ideas, and drive action. Spoiler alert: It’s the opposite of what ~95% of leaders do. Read more
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