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Deutsche Wahlwerbekampagnen made in USA?: Amerikanisierung oder Modernisierung bundesrepublikanischer Wahlkampagnen (Forschung Politik) (German Edition) by Jochen Wagner
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Jochen W. Wagner entwickelt ein neues Erklärungsmodell zur Erfassung und Bewertung von wahlkampagnenspezifischen Übernahme- bzw. Transferprozessen zwischen den USA und Deutschland. Er analysiert die Wandlungsproblematik bundesrepublikanischer Wahlkampagnen und die damit einhergehenden Auswirkungen auf die Zukunft der politischen Kommunikation in Deutschland.
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