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Die Zukunft der Automobilindustrie: Herausforderungen und Lösungsansätze für das 21. Jahrhundert (German Edition) by Heiko Wolters
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Dynamische Veränderungsprozesse haben den Wettbewerb in der Automobilindustrie intensiviert. Das Buch macht deutlich, vor welchen Herausforderungen Hersteller und Zulieferer stehen. Die Beiträge behandeln Globalisierung, neue Distributionswege zum Kunden oder das Knowledge Management innerhalb eines Unternehmens. Konkrete Fallstudien aus unterschiedlichen Bereichen der Automobilbranche veranschaulichen praxisorientierte Lösungsansätze.
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