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ISE Strategic Management by Frank Rothaermel
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ISBN: 9781260092370 is an International Student Edition of Strategic Management 4th Edition by Frank T. Rothaermel This ISBN is Textbook only. It will not come with online access code. Online Access code (if required by your instructor ) sold separately at ISBN 9781260141825 The content of of this title on all formats are the same. Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
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