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Marketingstrategien für den Finanzdienstleistungsmarkt: Eine integrierte Wettbewerbs- und Bedarfsanalyse (Versicherung und Risikoforschung, 29) (German Edition) by Christian Nieraad
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Der Verfasser hat eine strategisch orientierte Wettbewerbs- und Bedarfsanalyse für die sogenannten "gehobenen Privatkunden" entwickelt, die der Praxis wertvolle Anregungen liefert.
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