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Operations Management by Jay Heizer
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KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video. KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world. MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.
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